Fundraising can be a tricky business, especially if you are starting from scratch. For those working in small nonprofits and facing financial difficulty, the challenge can be even more daunting.
This was the case for Alena Plavsic many years ago, when her small non-profit faced possible closure due to the withdrawal of its top donor. Knowing that thousands of people would suffer as a result, she decided to try and raise funds in an attempt to save her organization.
Alena kept persevering and eventually managed to write a successful fundraising letter about helping an overworked clergy which brought in much needed money for her organization. Encouraged by this initial success, she began reading everything she could to find out about fundraising.
Unfortunately, most of the advice available was written with organizations that have staff in mind; something that wasn’t feasible for her due to her tiny team size. It was at this point that she started piecing together ways to successfully fundraise without having access to the same resources as large non-profits do.
This knowledge has enabled her to bring in over $8 million dollars for her small non-profit from individual donations alone. Alena felt compelled to share her experience with others who might find themselves in a similar situation.
This marked the beginning of her new book “Fundraising From Scratch” – a comprehensive guide designed specifically with the new or overwhelmed fundraiser, working alone at a small non-profit, in mind.
The book contains actionable tips on various aspects of fundraising such as how best to target potential donors, develop meaningful campaigns and get buy-in from stakeholders.
Alena says Fundraising From Scratch is also suitable for seasoned professionals who wish to further their understanding and hone their skill set when it comes to raising funds efficiently. Whether you’re new or experienced at fundraising there’s something for everyone within this book.
To discover more about Alena and her new book, then be sure to visit her website here: