SG2RAW Organic Hair Products LLC has gone from single products made by self-taught hair stylist Melanie “Cookie” Bennett-Ellis to a trusted hair care brand stocked in beauty supply stores, major hotel boutique retail, and more. The passion and innovation of founder “Cookie” have created an organic hair salon experience that clients can enjoy from the comfort of their own homes.
Cookie’s history and expertise
Cookie won a New York City Meritt Award at only 13 for her self-taught hair styling work in a local barbershop. The hairstyling experiences swiftly began to combine with a holistic way of living brought on by her grandmother’s diagnosis of cancer.
Cookie began to work on mixology with natural ingredients through the local farmers market as she joined her grandmother’s efforts to find natural ways to combat the more common side effects of cancer treatment with hair loss. It was this work with her grandmother that truly brought the two sides of Cookie’s passions together and convinced her to begin studying natural hair care. She attended the Aveda Institute to sharpen her skills while still devoted to the holistic approach. Cookie found that attending the Aveda Institute furthered her appreciation for wellness.
“Founder of Aveda left a legacy beyond the world of beauty, Horst’s legacy taught us that: “Every day presents every one of us with the opportunity to create positive effects. Even the simplest, seemingly insignificant choices we make in our daily lives—what to eat, what to wear, what to use on our bodies and in our homes—have a ripple effect that reaches far beyond us personally,” Cookie Says.
Cookie moved to Gastonia, NC, and founded Slay God’s Hair by Cookie as a private “Hair BNB” salon and began to truly expand and work on SG2RAW Organic Hair Products LLC.
SG2RAW Organic Hair Products LLC’s differences and benefits
SG2RAW Organic Hair Products LLC began during the pandemic in 2020. The goal was to bring “organic salon care” to clients’ homes so they could continue their healthy hair journeys during the global shutdowns.
SG2RAW Organic Hair Products LLC’s entire line is 100% organically formulated. The line is made up of botanical shampoos, deep conditioners, oils, and creams that all work to make hair healthy in a natural way. Cookie’s 25 years of experience have created formulas that aid in alopecia hair loss, frizz, moisture retention, dermatitis, psoriasis, dryness, itchiness, thinning hair, postpartum breakage, hair growth, and much, much more.
“Our belief in firsthand economic empowerment & earth sustainability is key to every product, 100% of ingredients/oil volume are sourced through certified organic, USDA Approved or sustainably wild harvested farmers and vendors,” Cookie says.
SG2RAW Organic Hair Products LLC is stocked in local beauty supply stores, hotel boutique retail stores, and is available at numerous expo and trade shows throughout the country. Also available on Amazon and the retail website, this organic line is making an impact as it grows a social media following of more than 6,000 followers.