In the first episode, he talks about his unique BMW M3 Competition G80 and what makes it so special.
Jamaican-born Rodney Veasley, also known as Rodz Rich, who has thousands of followers on Instagram that follow him for his unique taste and fresh take on life, has created a new segment on Youtube titled “Style Ah Style”. The segment sees him give his unique perspective on life, starting with his love for customized cars, particularly his BMW M3.
Explaining the concept behind the segment, Rich said, “Style Ah Style” is a car enthusiast segment that focuses on one’s individual “Style” and how their car is the physical embodiment of that. With a focus on the Jamaican “gear heads,” the name derives from Jamaican slang, which means a person’s style is innate, and one should always put their best foot forward regardless of what others think.”
In the first “Style Ah Style” segment, Rodz Rich shows his followers how he went to great lengths to customize his prized BMW M3. Rodz is very particular about his style, which reflects in everything he owns, including his shoes, pants, and car. He takes everyone on a journey through his lens, showcasing how his roots inspire his style and helping him custom build/order his 2022 BMW G80 M3 to match it.
Walking across the Miami Design District, he talks in great detail about his 2022 BMW M3, “The car starts at 72,000, but the MRSP on this one is 94,000. I spent nearly twenty thousand dollars’ worth of carbon fiber to make the car unique, including installing carbon mirrors, roofs, seats, rear diffusers, and a carbon side skirt. While some may say that the car is a bit over the top and not to their taste, I love it because it’s unique and appeals to my heart.”
Rodz also discusses the little details, such as the interior, seat colors, and upgraded Grille that is similar to the track sport version and helps the car stand out on the road. He also put a custom set of Vossen Wheels that have been improvised with spacers to create a stunning look.
Because of their distinctive features, people approach him daily to compliment the car and comment on how far he has come since he first moved to the States from Jamaica.